WHY THE PROGRAMMATIC ADVISORY?
We have a commercial model which allows us to only make the best recommendations for our clients with absolutely no conflict of interest.
We are consultants, that’s all we do. We hire best in market programmatic experts and provide foundations and a culture for them to thrive.
Our recommendations are tangible and empower our clients organisations to enable better programmatic marketing. Better programmatic marketing = better business performance.
The Programmatic Advisory are a strategic programmatic consultancy and were founded in 2016 to provide advice to businesses on how programmatic could achieve their goals. We expect all media to be bought and sold through programmatic technologies in future and is therefore a critical part of any advertiser’s plans.
Successful programmatic doesn’t operate in a silo, it’s reliant on bringing together many factors – we believe only a consultancy which has no conflict of interests can create customised programmatic operations which works for an advertiser’s individual needs.
Priding ourselves on being the leading programmatic experts in the industry, we regularly produce content on the most important topics to our clients. You can find several of our blogs and whitepapers on our Resources page. Our programmatic thought leadership also regularly features in industry trade press.
FREQUENTLY ASKED QUESTIONS
We help advertisers with their programmatic marketing. The Programmatic Advisory only consult. We do not execute or have reseller agreements with any parties. Our team reviews, transitions and audits progress on an ongoing basis. We will deliver anything from a short high-impact project to a multi-year retained agreement. The Programmatic Advisory customise our services to client needs. Our client case studies show our work best.
The Programmatic Advisory work across all verticals. Our team have deep experience in; retail, travel, telco and finance. We understand the competitive marketplaces our clients operate within and provide solutions to help them achieve their business KPI’s through programmatic marketing.
Programmatic gets defined differently by everyone in the marketing industry, but we believe it to be ‘the data and technology that enables marketing’. We think programmatic expands into areas such as customer relationship management, media buying, measurement and personalisation.
Our client base is primarily advertiser focused but we have consulted for ad technologies, publishers and data providers on their go-to marketing offering. We also provide a lot of customised training programs for a variety of different companies in the marketing industry.
Media agencies are exceptionally important for many of our clients. We often find our best work is when we work collaboratively with the agency. The Programmatic Advisory doesn’t do what they do; we don’t plan/buy media, we don’t operate managed services, we don’t leverage our trading scale for commercial benefit etc. The Programmatic Advisory are additive to an agency and are not constricted by other areas of our business.
BRANDS & TESTIMONIALS
A huge part of Expedia’s journey in programmatic has been focused on internal education. As part of our ongoing efforts to be better every day, we employed TPA to deliver a program of unbiased professional training. The high-quality content and consultancy has delivered great value to the Expedia team.
The team at The Programmatic Advisory, are true technical experts with strong commercial acumen who have a rare ability to cut through the industry buzz words to advise on practical but transformative solutions. The team have played a critical role in the transformation of our digital advertising programmes here at NEXT. They have become trusted partners who have become very much part of our team. Their remit has also included delivering practical tailored training, which has led to a step change in my team’s skills and knowledge.
The space is fast paced, changing and evolving almost monthly so we needed some specialist help to align our strategy to the needs of the market and clients. The Programmatic Advisory has been a key part of this helping with strategy for the next 12 months and beyond. Their wealth of experience in the programmatic field alongside fantastic connections in this space have made them invaluable to us.
Hot on the heels of the IAB’s inaugural Digital Trust Forum on Wednesday 22nd January, here is a round up of our key takeaways: Collaboration was a key theme – and critical enabler – for all speakers Almost every talk encouraged the industry to come together to deliver better advertising and rebuild trust in digital.01/27/2020
We have just released our new digital book to provide the advertising industry with a rounded and impartial view on the key themes that shaped programmatic in 2019 and that lead to our predictions for 2020. In this downloadable digital book we cover; Role of the agencies Impartiality Brand safety Supply landscape GDPR Death of12/05/2019