WHY THE PROGRAMMATIC ADVISORY?
Impartial
We have a commercial model that allows us to make only the best recommendations for our clients with absolutely no conflict of interest.
Specialist
We specialise in programmatic. The application of data and technology in marketing. We have hands-on-keyboard experience and make recommendations that work in practice.
Consultancy
We advise advertisers on how they can implement best practice programmatic marketing to exceed their business objectives.
ABOUT US
The Programmatic Advisory are a strategic programmatic consultancy. We were founded in 2016 to provide advice to businesses on how programmatic could achieve their goals. The Programmatic Advisory expect all media to be bought and sold through programmatic technologies in future. Therefore, it is a critical part of any advertiser’s plans.
Successful programmatic doesn’t operate in a silo, it’s reliant on bringing together many factors. As a result, we believe only a consultancy which has no conflict of interests can create customised programmatic operations which work for an advertiser’s individual needs.
Priding ourselves on being the leading programmatic consultants in the industry, we regularly produce expert content on the most important topics to our clients. You can find several of our blogs and whitepapers on our Resources page. Our programmatic thought leadership also regularly features in the industry trade press.
Who we work with
We work with clients that activate through their agencies and also those that seek to in-house programmatic. Above all, we empower our clients to activate programmatic advertising with confidence.
FREQUENTLY ASKED QUESTIONS
We help advertisers with their programmatic marketing. The Programmatic Advisory only consult. Therefore, we do not execute or have reseller agreements with any parties. Our programmatic consultants review, transition and audit progress on an ongoing basis. The Programmatic Advisory customise our services to client needs. For example, we deliver both short high-impact projects and multi-year retained agreements.
The Programmatic Advisory work across all verticals. Our team have deep experience in; retail, travel, telco and finance. We understand the competitive marketplaces our clients operate within and provide solutions to help them achieve their business KPI’s through programmatic marketing.
Programmatic is defined differently by everyone in the marketing industry. However, we believe it to be ‘the data and technology that enables marketing’. We think programmatic expands into areas such as customer relationship management, media buying, measurement and personalisation.
Our client base is primarily advertiser focused. Having said that, we have consulted for ad technologies, publishers and data providers. Our Programmatic Consultants also provide customised training programs for a variety of companies in the marketing industry.
Media agencies are exceptionally important for many of our clients. Therefore, we often find our best work is when we work collaboratively with the agency.
Why we’re different
- We do not plan/buy media
- TPA do not operate managed services
- We never leverage our trading scale for commercial benefit
The Programmatic Advisory are additive to an agency and are not constricted by other areas of our business.
BRANDS & TESTIMONIALS
The Programmatic Advisory provided us with impartial strategic advice to ensure that we would select the right partner for our needs. Highly professional, responsive and friendly. I would certainly recommend.
A huge part of Expedia’s journey in programmatic has been focused on internal education. As part of our ongoing efforts to be better every day, we employed TPA to deliver a program of unbiased professional training. The high-quality content and consultancy has delivered great value to the Expedia team.
The team at The Programmatic Advisory, are true technical experts with strong commercial acumen who have a rare ability to cut through the industry buzz words to advise on practical but transformative solutions. The team have played a critical role in the transformation of our digital advertising programmes here at NEXT. They have become trusted partners who have become very much part of our team. Their remit has also included delivering practical tailored training, which has led to a step change in my team’s skills and knowledge.
OUR TEAM
Wayne Blodwell
Founder & CEO
James Diba
Senior Client Partner
Lloyd Greenfield
Senior Client Partner
Danielle Stewart
Senior Programmatic Consultant
