about us

The Programmatic Advisory are a strategic programmatic consultancy. We were founded in 2016 to provide advice to businesses on how programmatic could achieve their goals. The Programmatic Advisory expect all media to be bought and sold through programmatic technologies in future. Therefore, it is a critical part of any advertiser’s plans.

Successful programmatic doesn’t operate in a silo, it’s reliant on bringing together many factors. As a result, we believe only a consultancy which has no conflict of interests can create customised programmatic operations which work for an advertiser’s individual needs.

Priding ourselves on being the leading consultants in the programmatic ecosystem, we regularly produce expert content on the most important topics to our clients. You can find several of our blogs and whitepapers on our Resources page. Our programmatic thought leadership also regularly features in the industry trade press.

Specialist

Brands need specialist strategic partners to navigate complex ecosystems.

Programmatic

Programmatic will be the mechanism for the majority of media delivery.

Advisory

Advice must be detached from buying relationships and be impartial.

Our Specialisms

frequently asked questions

What does The Programmatic Advisory do?

We help advertisers with their programmatic marketing. The Programmatic Advisory only consult. Therefore, we do not execute or have reseller agreements with any parties. Our programmatic consultants review, transition and audit progress on an ongoing basis. The Programmatic Advisory customise our services to client needs. For example, we deliver both short high-impact projects and multi-year retained agreements.

What industries do you specialize in?

The Programmatic Advisory work across all verticals. Our team have deep experience in; retail, travel, telco and finance. We understand the competitive marketplaces our clients operate within and provide solutions to help them achieve their business KPI’s through programmatic marketing.

What is programmatic?

Programmatic is defined differently by everyone in the marketing industry. However, we believe it to be ‘the data and technology that enables marketing’. We think programmatic expands into areas such as customer relationship management, media buying, measurement and personalisation.

Do you only work with advertisers?

Our client base is primarily advertiser focused. Having said that, we have consulted for ad technologies, publishers and data providers. Our Programmatic Consultants also provide customised training programs for a variety of companies in the marketing industry.

Doesn't my media agency do what you do?

Media agencies are exceptionally important for many of our clients. Therefore, we often find our best work is when we work collaboratively with the agency.

Why we’re different

We do not plan/buy media
TPA do not operate managed services
We never leverage our trading scale for commercial benefit

The Programmatic Advisory are additive to an agency and are not constricted by other areas of our business.

brands & testimonials

We work with clients that activate through their agencies and also those that seek to in-house programmatic. Above all, we empower our clients to activate programmatic strategy with confidence.

The Programmatic Advisory provided us with impartial strategic advice to ensure that we would select the right partner for our needs. Highly professional, responsive and friendly. I would certainly recommend.

Tom James

Biddable Media Manager, The RAC

A huge part of Expedia’s journey in programmatic has been focused on internal education. As part of our ongoing efforts to be better every day, we employed TPA to deliver a program of unbiased professional training. The high-quality content and consultancy has delivered great value to the Expedia team.

Rory Patterson

Global Head of Programmatic, Expedia

The team at The Programmatic Advisory, are true technical experts with strong commercial acumen who have a rare ability to cut through the industry buzz words to advise on practical but transformative solutions. The team have played a critical role in the transformation of our digital advertising programmes here at NEXT. They have become trusted partners who have become very much part of our team. Their remit has also included delivering practical tailored training, which has led to a step change in my team’s skills and knowledge.