We have a commercial model which allows us to only make the best recommendations for our clients with absolutely no conflict of interest.


We are consultants, that’s all we do. We hire best in market programmatic experts and provide foundations and a culture for them to thrive.


Our recommendations are tangible and empower our clients organisations to enable better programmatic marketing. Better programmatic marketing = better business performance.

The Programmatic AdvisoryImpartial Advice. Empowered Advertising.


We were founded in 2016 to provide advice to businesses on how programmatic could achieve their goals. We expect all media to be bought and sold through programmatic technologies in future and is therefore a critical part of any advertiser’s plans.

Successful programmatic doesn’t operate in a silo, it’s reliant on bringing together many factors – we believe only a consultancy which has no conflict of interests can create customised programmatic operations which works for an advertiser’s individual needs.


We help advertisers with their programmatic marketing. We only consult. We do not execute or have reseller agreements with any parties. We review, transition and audit progress on an ongoing basis. We will deliver anything from a short high-impact project to a multi-year retained agreement. We customise our services to client needs.

We work across all verticals. We have deep experience in; retail, travel, telco and finance. We understand the competitive marketplaces our clients operate within and provide solutions to help them achieve their business KPI’s through programmatic marketing.

Programmatic gets defined differently by everyone in the marketing industry, but we believe it to be ‘the data and technology that enables marketing’. We think programmatic expands into areas such as customer relationship management, media buying, measurement and personalisation.

Our client base is primarily advertiser focused but we have consulted for ad technologies, publishers and data providers on their go-to marketing offering. We also provide a lot of customised training programs for a variety of different companies in the marketing industry.

Media agencies are exceptionally important for many of our clients. We often find our best work is when we work collaboratively with the agency. We don’t do what they do; we don’t plan/buy media, we don’t operate managed services, we don’t leverage our trading scale for commercial benefit etc. We are additive to an agency and are not constricted by other areas of our business.



  • Our 2020 programmatic predictions

    We have just released our new digital book to provide the advertising industry with a rounded and impartial view on the key themes that shaped programmatic in 2019 and that lead to our predictions for 2020. In this downloadable digital book we cover; Role of the agencies Impartiality Brand safety Supply landscape GDPR Death of

  • How to solve the programmatic skills gap

    While this industry is fixated on the notion of targeting the right person, at the right time, with the right message, this can’t always be said for its recruitment. With a limited talent pool, and often a time sensitive role to fill, the need to relax and broaden your search criteria is inevitable. This applies to all realms of programmatic recruitment, whether brands, agencies, tech vendors or suppliers – not only do we need to focus

  • Programmatic Technology: an action plan for marketers in 2020

    Programmatic Advertising continues to grow into multiple advertising channels and capture a greater share of media budgets. eMarketer estimates that by 2020, digital display alone will command £6.8bn of ad spend. In this context, the technology that underpins delivery becomes even more crucial.  Earlier this year, The Programmatic Advisory issued a simple survey to understand attitudes towards

  • Marketers should strive for clarity in media, not simplicity.

    There’s this narrative popping up at the moment around the need to simplify media. The narrative has come to bear because some believe that media has become overly complicated. You know, lots of acronyms, over-engineered buying and selling, regulatory involvement, 100’s of metrics etc. Our good friends at ID Comms are even championing the word ‘simplify’ as



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