We have a commercial model which allows us to only make the best recommendations for our clients with absolutely no conflict of interest.


We are consultants, that’s all we do. We hire best in market programmatic experts and provide foundations and a culture for them to thrive.


Our recommendations are tangible and empower our clients organisations to enable better programmatic marketing. Better programmatic marketing = better business performance.

The Programmatic AdvisoryImpartial Advice. Empowered Advertising.


We were founded in 2016 to provide advice to businesses on how programmatic could achieve their goals. We expect all media to be bought and sold through programmatic technologies in future and is therefore a critical part of any advertiser’s plans.

Successful programmatic doesn’t operate in a silo, it’s reliant on bringing together many factors – we believe only a consultancy which has no conflict of interests can create customised programmatic operations which works for an advertiser’s individual needs.


We help advertisers with their programmatic marketing. We only consult. We do not execute or have reseller agreements with any parties. We review, transition and audit progress on an ongoing basis. We will deliver anything from a short high-impact project to a multi-year retained agreement. We customise our services to client needs.

We work across all verticals. We have deep experience in; retail, travel, telco and finance. We understand the competitive marketplaces our clients operate within and provide solutions to help them achieve their business KPI’s through programmatic marketing.

Programmatic gets defined differently by everyone in the marketing industry, but we believe it to be ‘the data and technology that enables marketing’. We think programmatic expands into areas such as customer relationship management, media buying, measurement and personalisation.

Our client base is primarily advertiser focused but we have consulted for ad technologies, publishers and data providers on their go-to marketing offering. We also provide a lot of customised training programs for a variety of different companies in the marketing industry.

Media agencies are exceptionally important for many of our clients. We often find our best work is when we work collaboratively with the agency. We don’t do what they do; we don’t plan/buy media, we don’t operate managed services, we don’t leverage our trading scale for commercial benefit etc. We are additive to an agency and are not constricted by other areas of our business.



  • The Programmatic Advisory expands footprint with acquisition of US programmatic consultancy firm Forge Group

    London, 10th October 2019 The Programmatic Advisory today announced the acquisition of Forge Group, a North Carolina based programmatic consultancy firm. Forge Group, established in 2016 by founder Mike Hans, delivers programmatic transformation services to large multinational advertisers. Wayne Blodwell, Founder & CEO of The Programmatic Advisory said: “We are delighted to be acquiring Forge

  • From Manual to Automated: the Future of Programmatic Trading

    Since the inception of programmatic a decade ago, the industry has seen astronomical growth. According to research conducted by eMarketer, programmatic digital display ad spend in the UK will reach £5.69 billion in 2019, an increase of 18.2% from the previous year, and will account for 87% of the total digital display spend. In 2020, this figure will likely increase a further

  • The Programmatic Advisory expands with the addition of two senior hires

    The Programmatic Advisory, a specialist programmatic consultancy, today announced that they have expanded their London based team with the addition of Sophie Wooller joining as Head of UK and Danielle Stewart joining as Senior Programmatic Consultant. Sophie will be responsible for the growth and day to day operations of the UK office whilst Danielle will

  • Where and When Do You Get Started With Programmatic?

    It is no secret that Google and Facebook (G + FB) dominate the lion’s share of ad spend globally (accounting for 61.4% of digital ad spend globally according to WARC’s Global Advertising Trends Report) as well as acquiring the highest percentages of new ad spend entering the market from brands looking to develop a digital



Connect with us through the form to find out more about The Programmatic Advisory.