WHY THE PROGRAMMATIC ADVISORY?
Impartial
We have a commercial model that allows us to make only the best recommendations for our clients with absolutely no conflict of interest.
Specialist
We specialise in programmatic. The application of data and technology in marketing. We have hands-on-keyboard experience and make recommendations that work in practice.
Consultancy
We advise advertisers on how they can implement best practice programmatic marketing to exceed their business objectives.
ABOUT US
The Programmatic Advisory are a strategic programmatic consultancy and were founded in 2016 to provide advice to businesses on how programmatic could achieve their goals. We expect all media to be bought and sold through programmatic technologies in future and is therefore a critical part of any advertiser’s plans.
Successful programmatic doesn’t operate in a silo, it’s reliant on bringing together many factors – we believe only a consultancy which has no conflict of interests can create customised programmatic operations which works for an advertiser’s individual needs.
Priding ourselves on being the leading programmatic experts in the industry, we regularly produce content on the most important topics to our clients. You can find several of our blogs and whitepapers on our Resources page. Our programmatic thought leadership also regularly features in industry trade press.
FREQUENTLY ASKED QUESTIONS
We help advertisers with their programmatic marketing. The Programmatic Advisory only consult. We do not execute or have reseller agreements with any parties. Our team reviews, transitions and audits progress on an ongoing basis. We will deliver anything from a short high-impact project to a multi-year retained agreement. The Programmatic Advisory customise our services to client needs. Our client case studies show our work best.
The Programmatic Advisory work across all verticals. Our team have deep experience in; retail, travel, telco and finance. We understand the competitive marketplaces our clients operate within and provide solutions to help them achieve their business KPI’s through programmatic marketing.
Programmatic gets defined differently by everyone in the marketing industry, but we believe it to be ‘the data and technology that enables marketing’. We think programmatic expands into areas such as customer relationship management, media buying, measurement and personalisation.
Our client base is primarily advertiser focused but we have consulted for ad technologies, publishers and data providers on their go-to marketing offering. We also provide a lot of customised training programs for a variety of different companies in the marketing industry.
Media agencies are exceptionally important for many of our clients. We often find our best work is when we work collaboratively with the agency. The Programmatic Advisory doesn’t do what they do; we don’t plan/buy media, we don’t operate managed services, we don’t leverage our trading scale for commercial benefit etc. The Programmatic Advisory are additive to an agency and are not constricted by other areas of our business.
BRANDS & TESTIMONIALS
The Programmatic Advisory provided us with impartial strategic advice to ensure that we would select the right partner for our needs. Highly professional, responsive and friendly. I would certainly recommend.
A huge part of Expedia’s journey in programmatic has been focused on internal education. As part of our ongoing efforts to be better every day, we employed TPA to deliver a program of unbiased professional training. The high-quality content and consultancy has delivered great value to the Expedia team.
The team at The Programmatic Advisory, are true technical experts with strong commercial acumen who have a rare ability to cut through the industry buzz words to advise on practical but transformative solutions. The team have played a critical role in the transformation of our digital advertising programmes here at NEXT. They have become trusted partners who have become very much part of our team. Their remit has also included delivering practical tailored training, which has led to a step change in my team’s skills and knowledge.
LATEST POSTS
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Programmatic Supply Ahead of Q2 2020
03/24/2020 -
A Programmatic Health Check, With Wayne Blodwell
Our founder and CEO recently sat down with AdExchanger to discuss all things programmatic. You can listen to the podcast here – https://www.adexchanger.com/podcast/a-programmatic-health-check-with-wayne-blodwell/
03/13/2020 -
Programmatic Audio Infographic
03/09/2020 -
February in Programmatic: Five Things You Should Know
February in Programmatic. Our round up five of the biggest developments in programmatic for February, the key actions advertisers need to take.
03/02/2020