The Programmatic Advisory expands with the addition of two senior hires

The Programmatic Advisory, a specialist programmatic consultancy, today announced that they have expanded their London based team with the addition of Sophie Wooller joining as Head of UK and Danielle Stewart joining as Senior Programmatic Consultant. Sophie will be responsible for the growth and day to day operations of the UK office whilst Danielle will be responsible for providing senior level consultancy to The Programmatic Advisory’s multi-national client base.

Sophie joins The Programmatic Advisory from Dentsu Aegis Network where she ran a martech consultancy within iProspect and latterly moved to a global role to initiate the re-organisation of services reporting within Dentsu Aegis. Sophie is a qualified chartered accountant and previously worked at Deloitte Consulting, with a focus on the London 2012 Olympic Games.

Sophie said “I’m delighted to be joining The Programmatic Advisory and work with the talented team to provide impartial advice on some of the most complex areas in marketing. I have been incredibly impressed with the open and agile culture, which is translating into flexible and high-quality client solutions. I look forward to getting stuck in and further building on this success.”

Danielle joins from global advertising technology firm, VE Interactive. Danielle ran global campaign operations for the business, with a team of 15 operating across proprietary and licensed technology. Danielle also has extensive experience in activating campaigns across YouTube, Twitter and Facebook.

Founder & CEO, Wayne Blodwell said; “We are incredibly excited by the addition of Sophie and Danielle to The Programmatic Advisory team. Sophie’s depth in consultancy and leadership plus Danielle’s scaled experience in programmatic operations strengthens our proposition to clients. Programmatic is growing globally and advertisers need impartial advice from trusted experts on how best to harness the power of it, as such we have to be leaders in our approach, thinking and ways of working; with Sophie and Danielle joining it enables us to continue to do that.”

About The Programmatic Advisory

The Programmatic Advisory is a specialist programmatic consultancy which supports large global blue chip advertisers from their London offices.