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  • What does ‘good programmatic’ look like?

    • 10/22/2017
    • Posted by: The Programmatic Advisory
    • Category: General
    No Comments

    Programmatic (and digital marketing) has been under severe scrutiny in 2017; fraud, brand misplacement, incorrect measurement, non-viewable impressions and non-transparent buying practices all mean that if you’re an advertiser you’d be forgiven for thinking that programmatic was creating more problems than it solves, however, programmatic isn’t going away.

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