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  • What optimisations should you be making to your programmatic campaigns?

    • 02/08/2018
    • Posted by: The Programmatic Advisory
    • Category: Activation, Optimisation
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    It will be a decade since the first programmatic auction took place this year and it can be stated that since then programmatic technologies and the ecosystem as a whole have well and truly prospered.

    In 2017, programmatic display spending reached almost $33 billion globally.

    According to eMarketer, in the UK alone, programmatic accounted for 79% of all digital display ad spend in 2017 (up 23.5% from 2016) and is expected to climb to 82.4% in 2018 and 84.5% in 2019.

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  • The SIX things you NEED to know about programmatic today

    • 10/15/2017
    • Posted by: The Programmatic Advisory
    • Category: General
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    Some very quick thoughts on what we think are the six things anyone working with programmatic today needs to know.

    1 – Campaign optimisation isn’t only ad opsCampaign optimisation is one of the biggest levers for effective delivery of media and therefore one of the biggest levers for business performanceA DSP is easy to use, as is Microsoft word, gmail and other commonly adopted pieces of software, but to think that makes campaign optimisation easy misses the point entirelyAutomation won’t replace the role of true campaign optimization, it will sit beside itAdvertisers need to better assess those who run their programmatic campaigns

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