Some very quick thoughts on what we think are the six things anyone working with programmatic today needs to know.

1 – Campaign optimisation isn’t only ad opsCampaign optimisation is one of the biggest levers for effective delivery of media and therefore one of the biggest levers for business performanceA DSP is easy to use, as is Microsoft word, gmail and other commonly adopted pieces of software, but to think that makes campaign optimisation easy misses the point entirelyAutomation won’t replace the role of true campaign optimization, it will sit beside itAdvertisers need to better assess those who run their programmatic campaigns