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  • How DTC Brands Are Using Programmatic for Business Growth

    • 02/04/2019
    • Posted by: The Programmatic Advisory
    • Categories: In-housing, Technology
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    Given the importance of marketing for their growth, DTC brands typically start with running paid search and paid social marketing activity in-house from an early stage. These platforms offer them access to millions of prospective customers at the push of a button with tools that are relatively easy to use.

    Owing to their digital-first nature, they have a major strength in terms of collecting and activating consumer data within their marketing campaigns. They will rarely struggle to get access to detailed page and customer data, which is a common challenge that some legacy brands face. This is hugely important for the success of digital-based marketing, because the more a brand knows about their customers, the more informed their buying strategies are likely to be and, therefore, the campaigns are significantly more effective.

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