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  • Case Study – Global Telco Audit 2020

    • 07/15/2020
    • Posted by: Ella Stanton
    • Categories:
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    Global Telco Audit
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  • Case Study – Advancing Measurement and Trafficking Through Detailed Playbooks

    • 06/12/2020
    • Posted by: Ella Stanton
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  • Case Study – Digital Media Audit

    • 02/26/2020
    • Posted by: The Programmatic Advisory
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  • Case Study – User Identity Strategy

    • 01/15/2020
    • Posted by: The Programmatic Advisory
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    Identity Case Study
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  • Case Study – Automotive Brand Programmatic Review

    • 07/09/2019
    • Posted by: The Programmatic Advisory
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  • Case Study – Global Travel Brand Programmatic Audit

    • 04/11/2019
    • Posted by: The Programmatic Advisory
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  • Case Study – Training Program

    • 11/11/2018
    • Posted by: The Programmatic Advisory
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  • Why you aren’t seeing the value from your DMP

    • 04/11/2018
    • Posted by: The Programmatic Advisory
    • Category: Technology
    No Comments

    50% of enterprises use a Data Management Platform (DMP) either directly, or through an agency partner, according to Gartner’s 2017 Marketing Technology Study. Despite high adoption, many companies struggle to understand the value post-implementation.

    I’ve attended DMP pitches where providers acknowledge this fact by sharing that they often successfully migrate advertisers from a failing DMP solution to theirs.

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