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Case Study – Gaming Advertiser In-Housing Strategy
- 04/12/2021
- Posted by: Ella Stanton
- Categories:
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Case Study – Global Telco Audit 2020
- 07/15/2020
- Posted by: Ella Stanton
- Categories:
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Case Study – Advancing Measurement and Trafficking Through Detailed Playbooks
- 06/12/2020
- Posted by: Ella Stanton
- Categories:
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Case Study – Digital Media Audit
- 02/26/2020
- Posted by: The Programmatic Advisory
- Categories:
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Case Study – User Identity Strategy
- 01/15/2020
- Posted by: The Programmatic Advisory
- Categories:
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Case Study – Automotive Brand Programmatic Review
- 07/09/2019
- Posted by: The Programmatic Advisory
- Categories:
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Case Study – Global Travel Brand Programmatic Audit
- 04/11/2019
- Posted by: The Programmatic Advisory
- Categories:
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Case Study – Training Program
- 11/11/2018
- Posted by: The Programmatic Advisory
- Categories:
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Why you aren’t seeing the value from your DMP
- 04/11/2018
- Posted by: The Programmatic Advisory
- Category: Technology
50% of enterprises use a Data Management Platform (DMP) either directly, or through an agency partner, according to Gartner’s 2017 Marketing Technology Study. Despite high adoption, many companies struggle to understand the value post-implementation.
I’ve attended DMP pitches where providers acknowledge this fact by sharing that they often successfully migrate advertisers from a failing DMP solution to theirs.