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Homecustomer data platform
  • Understanding Customer Data Platforms

    • 07/11/2018
    • Posted by: The Programmatic Advisory
    • Category: Technology
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    Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.”

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