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Home2019
  • The Programmatic Advisory have developed a series of CPD certified training courses for the IAB UK

    • 05/27/2019
    • Posted by: The Programmatic Advisory
    • Category: Training
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    The Programmatic Advisory are proud to share that we have developed a series of CPD certified training courses for the IAB UK.

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  • The Programmatic Advisory Is Proud To Announce The Partnership With Deutsche Telekom

    • 03/25/2019
    • Posted by: The Programmatic Advisory
    • Category: General
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    We are proud to announce our partnership with Deutsche Telekom to provide a new media auditing & evaluation solution across Europe delivered as part of ‘Team Fernglas’; a professional collective that harnesses the expertise of specialist companies in the key disciplines of paid media ecosystem auditing.

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  • How DTC Brands Are Using Programmatic for Business Growth

    • 02/04/2019
    • Posted by: The Programmatic Advisory
    • Categories: In-housing, Technology
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    Given the importance of marketing for their growth, DTC brands typically start with running paid search and paid social marketing activity in-house from an early stage. These platforms offer them access to millions of prospective customers at the push of a button with tools that are relatively easy to use.

    Owing to their digital-first nature, they have a major strength in terms of collecting and activating consumer data within their marketing campaigns. They will rarely struggle to get access to detailed page and customer data, which is a common challenge that some legacy brands face. This is hugely important for the success of digital-based marketing, because the more a brand knows about their customers, the more informed their buying strategies are likely to be and, therefore, the campaigns are significantly more effective.

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