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The Telecoms Battle for Media Dominance
- 08/20/2018
- Posted by: The Programmatic Advisory
- Category: Technology
No CommentsThe media landscape is currently going through an unparalleled period of change. We have the large consultancies battling to gain a slice of the media agencies pie; we’re seeing a number of acquisitions further consolidating the landscape, and now we’re entering the beginning of the battle for the telecoms to enter the media space at scale.
One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus by AT&T. This acquisition, coupled with AT&T’s acquisition of Time Warner signalled a real statement of intent to fully enter into the media buying and selling space.
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Understanding Customer Data Platforms
- 07/11/2018
- Posted by: The Programmatic Advisory
- Category: Technology
Currently, there is no industry-wide agreed definition of a Customer Data Platform (CDP), however, David Raab, Founder of the CDP Institute, defines a CDP as: “A marketer managed system that creates a persistent, unified, customer database that is accessible to other systems.”
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Why you aren’t seeing the value from your DMP
- 04/11/2018
- Posted by: The Programmatic Advisory
- Category: Technology
50% of enterprises use a Data Management Platform (DMP) either directly, or through an agency partner, according to Gartner’s 2017 Marketing Technology Study. Despite high adoption, many companies struggle to understand the value post-implementation.
I’ve attended DMP pitches where providers acknowledge this fact by sharing that they often successfully migrate advertisers from a failing DMP solution to theirs.
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What optimisations should you be making to your programmatic campaigns?
- 02/08/2018
- Posted by: The Programmatic Advisory
- Category: Activation, Optimisation
It will be a decade since the first programmatic auction took place this year and it can be stated that since then programmatic technologies and the ecosystem as a whole have well and truly prospered.
In 2017, programmatic display spending reached almost $33 billion globally.
According to eMarketer, in the UK alone, programmatic accounted for 79% of all digital display ad spend in 2017 (up 23.5% from 2016) and is expected to climb to 82.4% in 2018 and 84.5% in 2019.
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Have your very own GDPR workshop with The Programmatic Advisory
- 01/08/2018
- Posted by: The Programmatic Advisory
- Category: GDPR, Training
Since Q4 2017 we have been inundated with requests for help related to the practical implementation of the General Data Protection Regulation (GDPR). GDPR will positively change the digital marketing landscape in Europe from May 25th 2018, giving consumers greater transparency over how data is used within marketing (and many other industries). To answer these requests we have composed a custom 1/2 day workshop which will help businesses understand GDPR and build an action plan of what they, and their advertising partners need to do.