Lloyd GreenfieldStrategy Director
areas of expertise
- Ad-technology Selection
- Data Strategy
- Research & Development
- Project Management
Lloyd Greenfield is a Strategy Director and is responsible for leading and growing several client relationships. He enjoys the diversity of his role and the opportunity to solve a variety of challenges that his clients face on a day to day basis.
The Programmatic Advisory. Impartial Advice. Empowered Advertisers.
He has over five years of experience in programmatic consulting and with a specialism in data and technology strategy. Lloyd started his career in Ad Operations before moving through data management and into programmatic, where he led the selection and implementation of multiple ad-tech solutions such as Data Management Platforms (DMPs).
Since then, he has partnered with advertisers seeking to in-house programmatic and operates as a strategic partner to global brands.
With a keen interest in football, he spends most of his spare time either playing, watching or talking about it!
A fun fact about Lloyd is that when he was 15 he was due to have football trials with England schoolboys but couldn’t attend after breaking his nose earlier that day, playing football.