James DibaSenior Client Partner
areas of expertise
- Data Led Planning
- Client Relationship Development
- Commercial Negotiation
- Project Management
James is a Senior Client Partner at The Programmatic Advisory where he is responsible for leading and growing client relationships. James enjoys being able to work with a vast array of clients to solve their business challenges via transparent, expertise consulting. A key client objective of his is to transform their business outcomes through the application of programmatic technology. Above all, each business presents a different challenge and provides James with a rounded view on how different companies are embracing programmatic to future-proof their digital strategy.
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James has over 6 years experience of working in high performing programmatic teams, having previously held roles at iProspect and Xaxis. Here he was responsible for the strategy and planning of multi-market programmatic campaigns.
James has guided clients through the changing programmatic landscape in periods of rapid change. As a result he has ensured that they are able to stay ahead of the curve across strategy, planning, technology and implementation.