Genevieve BraineProgrammatic Consultant

Gen Headshot
areas of expertise
  • Relationship/Stakeholder Management
  • Building out teams
  • Team Management best practises
  • Project Management

Genevieve is a Programmatic Consultant who is responsible for supporting and delivering projects which transform the way in which advertisers consider digital media.

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Genevieve has a wide range of programmatic experience, predominantly on the brand side ranging from agency management to in-house programmatic teams.

Genevieve’s most recent role was at Betway where she worked on building the global in-house programmatic team from the early operational ad-ops focus to an in-house programmatic team that was skilled at planning, trafficking, execution, and reporting. She is well-versed with managing programmatic campaigns and executing, optimising and reporting on the campaigns to ensure that they hit their KPIs.

A fun fact about Genevieve is that she lived in France on a study abroad year, but still can’t speak French fluently (despite the frequent assumption that she is french based on her first name!)

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