Dan LardenHead of UK
areas of expertise
- In-housing technology and process
- Google Stack
- Contracts and commercials
- Emerging channels
Dan is responsible for the day-to-day running of the UK side of the business. This encompasses the development of new products and services, as well as working alongside the team to lead a wide range of clients on their digital transformation journeys.
The Programmatic Advisory. Impartial Advice. Empowered Advertisers.
Dan has over 12 years experience in digital. Most recently, Dan was Managing Partner at one of the largest independent programmatic agencies in Europe where he lead the Product, Partnerships and Adops functions. He has worked directly with some of the largest global brands building innovative digital solutions across display, social, search and online video.
He has a passion for using data and technology to make traditional buying of media more transparent, accurate and efficient and is most proud of engineering the first buyside real-time OOH product in the UK.
A fun fact about Dan is his family was the subject of a BBC documentary called “Blood on the Village Green”!