What Is The Future Of Programmatic Trading? – Whitepaper – July 2019

Programmatic trading methods have evolved rapidly since the inception of programmatic. In the early days of programmatic, the responsibility for setting up targeting strategies, optimising and eventually acquiring an ad impression was down to a person sat in-front of a DSP. Now, modern platforms have evolved their offerings to enable algorithms to trade ad impressions in real-time.

In this whitepaper we will explore:

  • The evolution of campaign optimisation/trading.
  • What artificial intelligence is in the context of programmatic.
  • How demand side platforms are enabling third party data science companies to bring algorithms into their platforms.
  • What the impact of algorithmic based trading will be on the service providers.

We hope this whitepaper provides you with an understanding of what the future of programmatic trading is.

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