Emerging Programmatic Channels: Audio, DOOH, VR AND Gaming
In this whitepaper, The Programmatic Advisory explore the current capabilities and uses for emerging programmatic channels. These include audio, digital out-of-home, gaming and VR.
We’ve analysed the potential each channel holds, noting the existing functionality and supply, as well as any ongoing barriers to widespread adoption.
We hope this document demystifies the current state of availability and how to access and apply these channels successfully within your marketing mix. Be sure to check out our other whitepapers here!
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