Are you really ready to in-house programmatic? – Whitepaper – May 2017
Many marketers are confused over what their programmatic operating model should be, and whether programmatic is something they should bring into their own organisation. In this whitepaper, we look at what is required to setup a programmatic operation in-house and provide a framework for how to reach a decision on whether your marketing team is in the position to consider in-housing.
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