A Practical Guide To GDPR Advertising - Whitepaper - January 2018
In this whitepaper we highlight the key risks of GDPR advertising for publishers, data providers, agencies and ad tech companies who work on behalf of advertisers. Across each of those entities we have provided a checklist that will enable an advertiser to collaborate closer with their partners and minimise business’ liability under The General Data Protection Regulation (GDPR).
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