Are You Really Maximising Programmatic Creative? – Whitepaper – April 2018

Programmatic creative allows advertisers to leverage their data to inform creative production and personalisation with the aim of increasing its impact on campaigns and increasing effectiveness. However, there are key considerations that must be made when investing in this area to maximise its effectiveness. In this whitepaper we will be providing you with key recommendations to get the best out of your programmatic creative solution.

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