A Programmatic Technology Action Plan For Marketers In 2020 – Whitepaper – November 2019
Programmatic technology is often the most under-estimated pieces of the marketing technology stack. Oftentimes programmatic technologies are selected for the incorrect reasons and that can lead to long implementations and bloated costs because not enough due diligence has been conducted upfront.
In this whitepaper we show the results of a study we conducted related to programmatic technology, highlight the key areas that marketers should consider when building their programmatic tech stack and provide a 2020 action plan.
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