Whitepapers

Discover our programmatic whitepapers on topics such as Programmatic Technology, User Identity, Media In-Housing, Blockchain, Addressable TV and more, below.

Our Programmatic whitepapers are produced by industry experts. We seek to provide an impartial opinion on the most important topics within the advertising industry. Above all we want to empower marketers to make smarter decisions.

For more information on how to receive impartial, expert advice. Visit our connect page.

March 2020 – Understanding Emerging Programmatic Channels

November 2019 – A Programmatic Technology Action Plan For Marketers In 2020

August 2019 – What Is The Future Of Programmatic Trading?

December 2018 – Is Programmatic Ready for Blockchain?

November 2018 – The State of Programmatic Inventory In The UK Q4 2018

August 2018 – The State of Addressable TV

May 2018 – Customer Data Platforms

April 2018 – Are You Really Maximising Programmatic Creative?

January 2018 – A Practical Guide To GDPR

September 2017 – Are you really a data-driven marketer?