Whitepapers

Discover our programmatic whitepapers on topics such as Programmatic Technology, User Identity, Media In-Housing, Blockchain, Addressable TV and more, below.

Our Programmatic whitepapers are produced by industry experts. We seek to provide an impartial opinion on the most important topics within the advertising industry. Above all we want to empower marketers to make smarter decisions.

For more information on how to receive impartial, expert advice. Visit our connect page.

Whitepaper – June 2020 – A Guide to Programmatic Buy Types

Whitepaper – March 2020 – Understanding Emerging Programmatic Channels

Whitepaper – November 2019 – A Programmatic Technology Action Plan For Marketers In 2020

Whitepaper – What Is The Future Of Programmatic Trading?

Whitepaper – July 2019 – What is the future of programmatic trading?

Whitepaper – Is Programmatic Ready for Blockchain?

Whitepaper – November 2018 – The State of Programmatic Inventory In The UK Q4 2018

Whitepaper – August 2018 – The State of Addressable TV

Whitepaper – Customer Data Platforms

Whitepaper – Are You Really Maximising Programmatic Creative?