Discover our programmatic whitepapers on topics such as Programmatic Technology, User Identity, Media In-Housing, Blockchain, Addressable TV and more, below.

Our Programmatic whitepapers are produced by industry experts. We seek to provide an impartial opinion on the most important topics within the advertising industry. Above all we want to empower marketers to make smarter decisions.

For more information on how to receive impartial, expert advice. Visit our connect page.

Curation: A buyer’s guide – Whitepaper – August 2021

Building a Tech Stack That is Privacy-First and Future-Ready – Whitepaper – March 2021

A Guide to Programmatic Buy Types – Whitepaper – June 2020

Understanding Emerging Programmatic Channels – Whitepaper – March 2020

A Programmatic Technology Action Plan For Marketers In 2020 – Whitepaper – November 2019

What Is The Future Of Programmatic Trading? – Whitepaper – July 2019

Is Programmatic Ready for Blockchain? – Whitepaper – December 2018

The State of Programmatic Inventory In The UK Q4 2018 – Whitepaper – November 2018

The State of Addressable TV – Whitepaper – August 2018

Customer Data Platforms – Whitepaper – May 2018

Are You Really Maximising Programmatic Creative? – Whitepaper – April 2018

A Practical Guide To GDPR – Whitepaper – January 2018

Are you really a data-driven marketer? – Whitepaper – September 2017

Are you really planning programmatic effectively? – Whitepaper – July 2017

The State Of Programmatic Inventory In The UK – Whitepaper – June 2017

Are you really ready to in-house programmatic? – Whitepaper – May 2017