Case Study – Programmatic Partner Review – RAC
4 Specialist Programmatic Partners Reviewed, 34 Specialist Criteria Evaluated, 10 Cultural Criteria Evaluated, 2 Contracts Analysed
The Programmatic Advisory conducted a programmatic partner review. This included the creation of an evaluation framework and technical approach to partner selection.
The RAC were going through a digital marketing transformation which was under-pinned by trust, transparency and control. The RAC wanted to conduct a programmatic partner review to identify a programmatic partner to support them in the next stage of their evolution. They wanted to move from outsourced IO based buying to a fully transparent and strategic execution of programmatic technologies.
The Programmatic Advisory supported The RAC in this transformation. We created a detailed evaluation framework and technical approach for the programmatic partner review. Fundamentally, the process was about finding the right partner for The RAC. We also wanted to ensure the partner felt energised and commercially empowered to do the right things.
The partnership is expected to lead to a transformative way of using programmatic. This has only been made possible by having an in-depth understanding of how a programmatic partnership should operate, from both sides.
We loved working with The RAC as they proved to be an advertiser who were looking to implement a best-in-class approach to working with their suppliers.
“The Programmatic Advisory provided us with impartial strategic advice to ensure that we would select the right partner for our needs. Highly professional, responsive and friendly. Would certainly recommend.”
Tom James, Biddable Media Manager, The RAC
Contact us if you are an advertiser that would like to understand how to choose the best programmatic partner for your business.
The Programmatic Advisory is passionate about empowering advertisers through impartial advice. We welcome any advertiser looking to drive their programmatic advertising forward.