Dynamic Creative Optimisation Playbook
We worked with Vodafone, who had invested in a new Dynamic Creative Optimisation Technology. With only six weeks remaining to meet their implementation deadline, they realised there was a gap in local market understanding on the potential of this new tool. The Programmatic Advisory was engaged to deliver a playbook that would explain how markets could utilise the tool to deliver brilliant personalisation, with creative efficiency.
Download the case study here.