Integrated vs Specialist Technology Stacks
A marketing technology stack is a set of technologies that agencies and advertisers use to execute their marketing campaigns.
These can be provided by a single company in an integrated technology stack. Specialist technology stacks are alternatively provided by multiple companies.
Below, we have created a handy guide that outlines the key differences between integrated and specialist technology stacks.
Find out how The Programmatic Advisory can help build the perfect technology stack for your requirements by contacting us.