Programmatic Supply Chains
A lot has been written since the PwC and ISBA report highlighted how money is taken in the programmatic supply chains by agencies, data providers and ad tech intermediaries. Many argue that lots of these costs are unjustified and expensive, others argue that all these companies are adding value.
We wanted to bring together our Founder & CEO, Wayne Blodwell, with fellow programmatic veteran and COO of Ozone Project, Danny Spears.
Danny and Wayne speak candidly in this video on their thoughts regarding the report and what can/should be done by the programmatic industry. There’s lots of back and forth and interesting discussion, so we hope you enjoy the raw and unedited video.
Watch the video here.