News - For the IDFA-curious, what is Apple’s SKADNetwork?

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For the IDFA-curious, WTF is Apple’s SKADNetwork?

As Apple’s crackdown on app tracking looms, it will soon be harder than ever to track Apple owners and, when this happens, there’s a chance the SKADNetwork will be the next best option.

Digiday brings us up to speed on what the SKADNetwork is, how it will work and what to watch out for as the due date gets closer. Including an exclusive opinion from our Senior Client Partner, Lloyd Greenfield.

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