News - The latest updates from Privacy Sandbox

The Programmatic Advisory brings you weekly news updates to keep you updated with current news in the Programmatic, Advertising and Marketing industries.

Google Privacy Sandbox

Privacy Sandbox in 2021: Testing a more private web

In a cookie-less future, Google wants ad targeting and measurement to occur according to the standards set by the new ‘Privacy Sandbox’, whereby cookies are replaced with new browser applications that are fundamentally more private.

This latest update from Chrome outlines early trial results, current ecosystem involvement and five Sandbox proposals that are available for testing.

We will be adding our own perspective on the future of Privacy Sandbox in the coming weeks, so stayed tuned!

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