News - The latest IAB Guide to the Post Third-Party Cookie Era
The Programmatic Advisory brings you weekly news updates to keep you updated with current news in the Programmatic, Advertising and Marketing industries.
How will the absence of third-party cookies affect the execution of digital advertising campaigns? What solutions currently exist to replace the usage of third-party cookies? What industry solutions are currently being developed and by whom?
These are just some of the questions answered by the latest IAB guide to the ‘post third-party cookie era’.
This edition provides all the information that we know today on the solutions being developed to help prepare for the upcoming changes.