News - Key areas of The Privacy Sandbox
The Programmatic Advisory brings you weekly news updates to keep you updated with current news in the Programmatic, Advertising and Marketing industries.
In early 2020, when Google announced they were going to phase out the third party cookies in Chrome, they also announced an initiative called Privacy Sandbox. Privacy Sandbox is a collection of privacy-preserving API’s to meet the needs of publishers and advertisers, whilst keeping user privacy first and foremost.
There are a lot of proposals with different names, and it’s (as always with digital advertising) complex, but the team at Cafe Media have done a great job in describing the parts of the sandbox in the above image, which we thought was worth sharing. Enjoy.