News - Adform's Monthly First-Party ID Adoption Update

The Programmatic Advisory brings you weekly news updates to keep you updated with current news in the Programmatic, Advertising and Marketing industries.

Adform’s Monthly First-Party ID Adoption Update

With the discontinuation of third-party cookies in Chrome, the industry is starting to focus on first-party IDs and what they can mean as a solution to cookie disappearance.

In this article from Adform, they outline the beginning of their first-party ID collaborations and how they are setting up the foundations to support a majority adoption of first-party IDs by mid-2021.

Key initial results from internal benchmarking of these projects are showing a ‘2x increase in CTR in Ads viewed via Safari’ and a ‘20% increase for publishers selling first-party inventory on Safari’.

Note: This Adform article is updated monthly as they track first-party adoption. Do make a note to check back for further updates.

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