News - Joel Franklin Joins The Programmatic Advisory
It’s an exciting time in the industry to be joining The Programmatic Advisory and I am truly honoured to be joining the talented team here. I’m looking forward to helping our clients, both new and existing, deliver their supply strategies and educating them on the new innovations the supply side has to offer!
The industry studies that have focussed on programmatic supply chain challenges, whilst being positive steps forwards, have left clients with more questions than answers. Given our commercial model & expertise we are well placed to answer these questions and bring confidence to advertisers.
The conversation about programmatic supply is also far more nuanced than financial transparency, especially as new formats are bought & sold programmatically. I’m really excited to have Joel join the team to help our clients maximise the strategic opportunity presented by taking control of their programmatic supply chains.