Integrated vs Specialist Technology Stacks

A marketing technology stack is defined as a set of technologies that agencies and advertisers use to execute their marketing campaigns.

These can be provided by a single company in an integrated technology stack, or can be provided by multiple companies, in what is called a specialist technology stack.

Below, we have created a handy guide that outlines the key differences between integrated and specialist technology stacks.

Integrated vs Specialist Technology Stacks

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