Integrated vs Specialist Technology Stacks
A marketing technology stack is defined as a set of technologies that agencies and advertisers use to execute their marketing campaigns.
These can be provided by a single company in an integrated technology stack, or can be provided by multiple companies, in what is called a specialist technology stack.
Below, we have created a handy guide that outlines the key differences between integrated and specialist technology stacks.
Find out how The Programmatic Advisory can help your business create the perfect technology stack for your marketing requirements by contacting us.