We’ve created a Dynamic Creative Optimisation One Pager to explain the key benefits and the seven steps needed to get your dynamic ads live.
DCO uses data sources to enrich your ads. These ads are dynamically customised, in theory improving your ROI by providing relevant content to your consumer in that moment. Components of the ad can be assembled on the fly based on elements such as the time, the context, the weather, the user and so on.
There is often an understanding of the concept, but a knowledge gap when it comes to application. In this one-pager, we have broken out the key benefits and considerations as well as the top line process of getting a Dynamic Creative Optimisation campaign off of the ground.
See our Dynamic Creative Optimisation case study to see how we built a playbook on all things DCO for Vodafone.