The Programmatic Advisory was founded in September 2016 by programmatic veteran, Wayne Blodwell. Wayne recognised there was a need for brands, tech companies and publishers to receive completely impartial advice from people who operated within a culture that allowed thinking to thrive.
The Programmatic Advisory. Impartial Advice. Empowered Advertising.
- Our mission is to become the go-to programmatic consultancy.
- We will never take a rebate/kickback or create any conflicted relationship.
- We only sell our time in project fees or day rates to provide our clients with the most optimal impartial decisions.
How we work
We work with our clients in a number of ways, but every relationship starts with the question ‘what are you trying to achieve?’ and then we customise our scope around that.
We are also very clear where the requirements fall outside of our expertise, but more often than not we are able to provide advice which drives a marketing program forwards.