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HomeResourcesBlogsTransparency
  • Blog – Five Ways To Action Programmatic Transparency Today

    • 07/20/2020
    • Posted by: Ella Stanton
    • Categories: General, Transparency
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    Programmatic Transparency
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  • Time to peel back the programmatic onion!

    • 12/20/2017
    • Posted by: The Programmatic Advisory
    • Category: Transparency
    No Comments

    If you’re reading this article you don’t need me to tell you that pricing in programmatic has been a hot discussion over the past three years. Transparency has been top of the agenda: the WFA first reported in 2014 that 79% of advertisers were dissatisfied with the level of transparency in their programmatic buys, and this dropped slowly to 71% in 2016 – a long way to go to get full satisfaction.

    A recent report from the ANA stated that 35% of brands have in-housed their programmatic activity in some form. This hasn’t been driven entirely by transparency, but it certainly has been a major catalyst.

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