Programmatic advertising is expected to grow faster than all other digital mediums in 2017
Posted by: The Programmatic Advisory
Category: Programmatic Forecasts
Programmatic advertising is expected to grow faster than all other digital mediums in 2017, becoming the principal method of trading digital display, according to media agency Zenith.The group’s Programmatic Marketing Forecasts report outlined findings from 41 key advertising markets and suggested that programmatic will grow 31% next year, outpacing social (up 25%) and online video (20%). It also predicted that a growing proportion of these other channels will be traded programmatically by the year’s end.