We have just released our new digital book to provide the advertising industry with a rounded and impartial view on the key themes that shaped programmatic in 2019 and that lead to our predictions for 2020.

In this downloadable digital book we cover;

  • Role of the agencies
  • Impartiality
  • Brand safety
  • Supply landscape
  • GDPR
  • Death of the third-party cookie
  • Identity
  • DSP Innovations
  • Advanced TV
  • In-housing
  • Talent
  • Transitioning at scale
  • Publisher monetisation
  • Stakeholder management
  • Commercial feasibility for big projects

You can download the book at http://theprogrammaticadvisory.com/predictions