Addressable TV has been the most talked about programmatic topic of 2018. In this whitepaper we discuss the state of addressable TV in Europe and the challenges to adoption.
In this whitepaper we provide information, insight and understanding into the emerging marketing technology known as Customer Data Platforms (CDPs) and discuss whether they provide value for brands.
Programmatic creative allows advertisers to leverage their data to inform creative production and personalisation however, there are key considerations that must be made when investing in this area to maximise its effectiveness. In this whitepaper we will be providing you with key recommendations to get the best out of your programmatic creative solution.
In this whitepaper we highlight the key risks of GDPR for publishers, data providers, agencies and ad tech companies who work on behalf of an advertiser. Across each of those entities we have provided a checklist that will enable an advertiser to collaborate closer with their partners and minimise business' liability when GDPR regulation comes into force.
Data really is the fuel that powers marketing decisions and it provides a substantial competitive advantage for advertisers. In this whitepaper we look at whether brands are actually data-driven and if not, how can they become it?
The industry has moved at such a pace that programmatic planning has not kept up and is in many cases substandard. In this whitepaper we look at the way in which brands should approach planning so that they become more data-driven and ultimately use their marketing budgets to a much greater effect.
In this whitepaper we provide an in-depth look at available inventory in open ad exchanges over a 30-day period in the UK highlights that, despite these recent evolutions, the picture isn’t yet as rosy as you might think.
In this whitepaper we look at what is required to set up a programmatic operation in-house and provide a framework for how to reach a decision on whether a marketing team is even in the position to consider in-housing.