Whitepapers

May 2017 – Are you really ready to in-house programmatic?

Many marketers are confused over what their programmatic operating model should be and whether programmatic is something they should bring into their own organisation (this is known as 'in-housing'). In this whitepaper we look at what is required to setup a programmatic operation in-house and provide a framework for how to reach a decision on whether a marketing team is even in the position to consider in-housing.

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