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  • Why you aren’t seeing the value from your DMP

    • 04/11/2018
    • Posted by: The Programmatic Advisory
    • Category: Technology
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    50% of enterprises use a Data Management Platform (DMP) either directly, or through an agency partner, according to Gartner’s 2017 Marketing Technology Study. Despite high adoption, many companies struggle to understand the value post-implementation.

    I’ve attended DMP pitches where providers acknowledge this fact by sharing that they often successfully migrate advertisers from a failing DMP solution to theirs.

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