Programmatic (and digital marketing) has been under severe scrutiny in 2017; fraud, brand misplacement, incorrect measurement, non-viewable impressions and non-transparent buying practices all mean that if you’re an advertiser you’d be forgiven for thinking that programmatic was creating more problems than it solves, however, programmatic isn’t going away.
Advertisers should stop pointing all of the blame at YouTube and become more accountable
Posted by: The Programmatic Advisory
Category: Brand Safety
Since I read my first book on how the Internet works I have believed in a completely open Internet one whereby anyone can create or share content and I created many (really bad) websites and blogs to much enjoyment.Since starting in marketing nearly 10 years ago I have held the belief that an open industry is the best way for delivering the best user experiences with brands and therefore the most optimal marketing campaigns, but even with that context (of hating walled gardens which close off access in a variety of ways) I think the recent furore around brand safety and specifically brand safety on YouTube (a walled garden owned by Google) has gotten out of hand.