James DibaSenior Client Partner
areas of expertise
- Data Led Planning
- Client Relationship Development
- Commercial Negotiation
- Project Management
James is a Senior Client Partner at The Programmatic Advisory where he is responsible for leading and growing client relationships. James enjoys being able to work with a vast array of clients to solve their business challenges via transparent, expertise consulting on how programmatic technology can be used to transform their business outcomes. Each business presents a different challenge and provides James with a rounded view on how different companies are embracing programmatic to future-proof their digital strategy.
The Programmatic Advisory. Impartial Advice. Empowered Advertising.
James has over 6 years experience of working in high performing programmatic teams, having previously held roles at iProspect and Xaxis, where he was responsible for the strategy and planning of multi-market programmatic campaigns. James has guided clients through the changing programmatic landscape in periods of rapid change, ensuring that they are able to stay ahead of the curve across strategy, planning, technology and implementation.