The Programmatic Advisory Privacy Policy

The following Privacy Policy describes how The Programmatic Advisory protects the privacy of our users and any information that is collected both from their site visit and that which they may elect to share. The way our website processes, stores and protects user data and information is detailed within this policy. The obligations regarding your privacy are taken seriously and have made every effort to draft this Privacy Policy in a manner that is clear and easy for you to understand.

What information do we collect?

The Programmatic Advisory collects information voluntarily supplied by our users when they fill out a form to request more information, direct contact from our business or our monthly newsletter. This includes personal information in the form of names, e-mail addresses, place of work and job title. This personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998.

Every effort has been made to ensure a safe and secure form to email submission process however we do advise our users that they use this process at their own risk.

We use technologies like cookies and pixel tags to provide, monitor, analyze, promote and improve the website. For example, a cookie is used to remember site visitations to improve our understanding of how visitors interact with the website or for remarketing lists. You can find our full cookie policy that outlines all uses below.

Email marketing campaigns published by The Programmatic Advisory may contain tracking facilities within the actual email. Subscriber activity would be tracked and stored in a database for future analysis and evaluation. This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

You may opt-out of receiving Marketing Messages at any time by following the instructions provided in the Marketing Message. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.

Users may, at any time, visit our site anonymously.

What do we use your information for?

Any information submitted via the form is used for the purpose of providing further information about the content we produce. Any contact regarding specific products / services we offer or to assist in answering any questions/ queries that may have been submitted will have specific consent attached.

This may include subscribing user to any email and/or newsletter program we operate but only where this was made explicit and express permission was granted by the user when submitting any form to email process.

Any tracked non-personalized data we collect may be used to improve our website and or email experience.

How do we protect your information?

We implement a variety of security measures to maintain the safety of user’s personal information in compliance to all UK national laws and requirements for user privacy.

We use cookies only to gather non-individualized data through Google Analytics.  To learn how you can opt out of tracking via Google Analytics, you can go here:

Cookies are a small text files that are stored in your web browser that allows The Programmatic Advisory or a third party to recognize you. Cookies can be used to collect, store and share bits of information about your activities across websites, including on The Programmatic Advisory website. You can find more information about cookies at:

Do we disclose any information to outside parties?

We may share the information we collect from you with third parties as detailed below.

With trusted service providers and business partners.

We may utilize trusted third party service providers to assist us in delivering our website. For example, we may use third parties to help host our website, send out email updates, or process payments. These service providers may have access to your information for the limited purpose of providing the service we have contracted with them to provide. They are required to have a privacy policy and security standards in place that are at least as protective of your information as is this Privacy Policy. We may also store personal information in locations outside the direct control of The Programmatic Advisory (for instance, on servers or databases co-located with hosting providers).

With law enforcement or in order to protect our rights.

We may disclose your information (including your personally identifiable information) if required to do so by law or subpoena.

In an aggregate and non-personally identifiable manner.

We may disclose aggregate non-personally identifiable information (such as aggregate and anonymous usage data, platform types, etc.) about the overall use of our Service publicly or with interested third parties to help them understand, or to help us improve, the website.


The Programmatic Advisory Cookies Policy

1. Introduction

1.1 Cookies are a small text files that are stored in your web browser that allows The Programmatic Advisory or a third party to recognize you. Cookies can be used to collect, store and share bits of information about your activities across websites, including on The Programmatic Advisory website.

1.2 All references to ‘The Programmatic Advisory, ‘our’, ‘us’ or ‘we’ within this policy are deemed to refer to either The Programmatic Advisory or its subsidiaries set out here.

2. Cookie principles

2.1 This cookies policy applies to those of our websites on which it is displayed, including any client login areas of those websites.

2.2 Some cookies that we use will collect personal data about you. Any personal data that is collected will be used in accordance with our Privacy Policy.

2.3 By accepting cookies and continuing to use our websites, cookies will be set on your device, as outlined in this cookies policy.

3. How we use cookies

3.1 Our websites use cookies to offer you a more tailored experience in the future, by understanding and remembering your particular browsing preferences, and for marketing purposes.

3.2 Many cookies on our websites perform essential functions and enable you to move around our websites and use their features; for example, when you log in to an account, they remember the information in your account. We refer to these cookies in this policy as “strictly necessary cookies”.

3.3 Other cookies are not essential but they help us understand how our websites are used by visitors, so that we can improve what we do online. We use analytics tools for this. Analytics tools measure how our visitors interact with the website. For example, they can measure how a user navigates trough the site and the likelihood of leaving. We use this data to improve your experience. We refer to these cookies in this policy as “performance cookies”.

3.4 Additional cookies allow our websites to recognise you when you return to our websites. This enable us to remember choices that you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. We refer to these cookies in this policy as “functionality cookies”.

3.5 Cookies can also be further categorised depending on if they are session cookies or permanent cookies: (a) Session cookies: these cookies expire when you close your browser (or if you stay inactive for a certain time). (b) Permanent cookies: these cookies persist even when the browser is closed. They’re used to remember you so that you don’t have to re-enter passwords and login information every time you visit a website.

4. Types of cookies we use

4.1 The table below sets out detailed information on the cookies we use and the purposes for which we use them:

Cookie (name) Purpose Description Duration
_ga Analytics This cookie is used to collect information about how visitors use the website. The information is collected anonymously, and used to report on the number of visitors to the website, where they have come from, and the pages they have visited. We do not share this information with anyone outside of the The Programmatic Advisory group. The cookie does not enable any website visitor to be individually identified and will only be used for website analytics purposes. Session
Agreement Cookie choice A banner pops up on your first visit to notifying you that we use cookies and directing you to our Cookie Policy to find out more. A cookie is used to remember your choice if you accept. Session
Facebook Custom Audiences Remarketing We use Facebook Custom audiences to track your visit to This information may be used to target you with our latest content. Session

5. How to manage cookies

5.1 When you first visited our website you will have been presented with a banner confirming that we would like to set cookies, providing you with a link to this cookies policy, and requesting that you accept these. You have the option to accept or reject the use of these.

5.2 You may block these at any time. To do so, you can activate the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our websites or to use all the functionality provided through our websites.

6. More information about managing cookies is a useful resource with a lot of detailed information about cookies and how to manage them.

7. Changes to our privacy policy

7.1 We may update our cookies policy from time to time. Any changes we make to our cookies policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our cookies policy. By continuing to use the services and our websites, or to offer and/or provide services to us you are confirming that you have read and understood the latest version of our cookies policy.

8. Further questions or making a complaint

8.1 If you have any queries or complaints about our use of cookies, please contact us at the details below: By email: The practices described in this cookies policy are current as of May 2018.