We are the most experienced programmatic consultants globally. See below to find out more about each of our team.

wayne blodwell ceo

Wayne Blodwell


Wayne founded The Programmatic Advisory in 2016 to provide non-conflicted programmatic advice to businesses. Wayne was nominated for Digital Trading Leader Of The Year by The Drum in 2016 and was one of the earliest pioneers of programmatic in the UK.

Lloyd Greenfield


Lloyd joined The Programmatic Advisory from a Consultancy role at Dentsu Aegis. Prior to that, Lloyd spent 3 years in ad operations at iProspect. Lloyd has helped a number of brands go through a data transformation within their marketing in a very practical manner.

Daniel Lach


Daniel joined The Programmatic Advisory in April 2018 after 4 years with ad-technology firm Affectv, where he led business development efforts amongst a portfolio of media agencies & direct clients. Before Affectv, Daniel began his media career publisher side, working for Archant where he was responsible for guiding clients through the transition from traditional offline media to digital display and video formats.

James Diba


Prior to joining The Programamtic Advisory, James worked at iProspect as a Programmatic & Audience Planning Director working on clients such as Eurostar, Camelot and More Than. Prior to that James worked at Xaxis as an Account Manager helping agency planners navigate the programmatic landscape.

Pranay Damji


Before joining the Programmatic Advisory, Pranay worked as a Programmatic Trading Manager for iProspect where he was responsible for the performance and optimisation of international iProspect accounts such as British Airways, Eurostar and Hilton. Prior to that he has also worked in Ad Operations and Media Planning roles at Havas.