We are the most experience programmatic consultants globally. See below to find out more about each of our team.

wayne blodwell ceo

Wayne Blodwell


Wayne founded The Programmatic Advisory in 2016 to provide non-conflicted programmatic advice to businesses. Wayne was nominated for Digital Trading Leader Of The Year by The Drum in 2016 and was one of the earliest pioneers of programmatic in the UK.

Lloyd Greenfield


Lloyd joined The Programmatic Advisory from a Consultancy role at Dentsu Aegis. Prior to that, Lloyd spent 3 years in ad operations at iProspect. Lloyd has helped a number of brands go through a data transformation within their marketing in a very practical manner.

Charlie Ashe


Charlie was one of the earliest user’s of programmatic technology where he trained as a campaign trader on the earliest demand side platforms Invite Media & Right Media. Charlie joined The Programmatic Advisory in January 2017 from leading client strategy at VE Interactive.

James Diba


Prior to joining The Programamtic Advisory, James worked at iProspect as a Programmatic & Audience Planning Director working on clients such as Eurostar, Camelot and More Than. Prior to that James worked at Xaxis as an Account Manager helping agency planners navigate the programmatic landscape.

Pranay Damji


Before joining the Programmatic Advisory, Pranay worked as a Programmatic Trading Manager for iProspect where he was responsible for the performance and optimisation of international iProspect accounts such as British Airways, Eurostar and Hilton. Prior to that he has also worked in Ad Operations and Media Planning roles at Havas.