Here at TPA we have looked to build a team with a strong understanding of the challenges that come with navigating programmatic. Our team have worked extensively with both brands and agencies as they evaluate and improve their existing strategy. Our team have a wide range of skills, from technical implementation to emerging platforms.
wayne blodwell ceo

Wayne Blodwell

FOUNDER AND CEO

Wayne founded The Programmatic Advisory in 2016 to provide non-conflicted programmatic advice to businesses. Wayne was nominated for Digital Trading Leader Of The Year by The Drum in 2016 and was one of the earliest pioneers of programmatic in the UK.

Lloyd Greenfield

CLIENT PARTNER

Lloyd is a Client Partner at The Programmatic Advisory where he leads a variety of client relationships. He particularly enjoys the diversity of client challenges faced in the role, presenting research and working with some of the best ad-technologies in the world.

 

 

Daniel Lach

HEAD OF NEW BUSINESS

Daniel leads Sales & Marketing efforts at The Programmatic Advisory. A large part of his role is to meet with prospective clients to understand their programmatic ambitions and create bespoke consultancy solutions which help clients exceed their goals, whilst the remainder of his time is spent working on projects which require a commercial lens.

James Diba

CLIENT PARTNER

James is a Client Partner at The Programmatic Advisory where he leads a number of our client relationships. James particularly enjoys the variety that his role provides, seeing different business challenges and working closely with his clients to create and implement bespoke solutions which help them to deliver on their goals.

Pranay Damji

PROGRAMMATIC CONSULTANT

Pranay is a Consultant at The Programmatic Advisory where he works closely with clients on a wide variety of different projects. Pranay has worked in various roles in digital from planning and operations to programmatic trading and enjoys being able to utilise his broad knowledge and skillset to help solve business challenges.