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  • What optimisations should you be making to your programmatic campaigns?

    • 02/08/2018
    • Posted by: The Programmatic Advisory
    • Category: Activation, Optimisation
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    It will be a decade since the first programmatic auction took place this year and it can be stated that since then programmatic technologies and the ecosystem as a whole have well and truly prospered.

    In 2017, programmatic display spending reached almost $33 billion globally.

    According to eMarketer, in the UK alone, programmatic accounted for 79% of all digital display ad spend in 2017 (up 23.5% from 2016) and is expected to climb to 82.4% in 2018 and 84.5% in 2019.

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