Why you aren’t seeing the value from your DMP

50% of enterprises use a Data Management Platform (DMP) either directly, or through an agency partner, according to Gartner’s 2017 Marketing Technology Study. Despite high adoption, many companies struggle to understand the value post-implementation. I’ve attended DMP pitches where providers acknowledge this fact by sharing that they often successfully migrate advertisers from a failing DMP solution […]

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What optimisations should you be making to your programmatic campaigns?

It will be a decade since the first programmatic auction took place this year and it can be stated that since then programmatic technologies and the ecosystem as a whole have well and truly prospered. In 2017, programmatic display spending reached almost $33 billion globally. According to eMarketer, in the UK alone, programmatic accounted for […]

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Have your very own GDPR workshop with The Programmatic Advisory

Since Q4 2017 we have been inundated with requests for help related to the practical implementation of the General Data Protection Regulation (GDPR). GDPR will positively change the digital marketing landscape in Europe from May 25th 2018, giving consumers greater transparency over how data is used within marketing (and many other industries). To answer these […]

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Time to peel back the programmatic onion!

Originally posted here – http://www.thedrum.com/opinion/2017/12/19/time-tear-back-the-layers-the-programmatic-onion If you’re reading this article you don’t need me to tell you that pricing in programmatic has been a hot discussion over the past three years. Transparency has been top of the agenda: the WFA first reported in 2014 that 79% of advertisers were dissatisfied with the level of transparency in their […]

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Getting Technical: How to prepare for an RFP process

Originally posted here – https://performancein.com/news/2017/11/20/getting-technical-how-prepare-rfp-process/ Running an RFP (Request for Proposal) process is often necessary to ensure that your marketing solution and partners are the best fits for your business needs. They provide a structure to ensure that the necessary information is received to make an informed investment decision. Despite the benefits of the process, […]

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Programmatic Foundations Training

We are incredibly excited to be partnering with ExchangeWire for our Programmatic Foundations training session on November 21st and November 22nd. The two half day course will provide you with knowledge and understanding of the strategy and theory behind programmatic marketing and advertising, as well as the principles of implementation and execution. The course will enable […]

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What does ‘good programmatic’ look like?

Programmatic (and digital marketing) has been under severe scrutiny in 2017; fraud, brand misplacement, incorrect measurement, non-viewable impressions and non-transparent buying practices all mean that if you’re an advertiser you’d be forgiven for thinking that programmatic was creating more problems than it solves, however, programmatic isn’t going away. Whilst some of these challenges are somewhat […]

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The SIX things you NEED to know about programmatic today

Some very quick thoughts on what we think are the six things anyone working with programmatic today needs to know. 1 – Campaign optimisation isn’t only ad ops Campaign optimisation is one of the biggest levers for effective delivery of media and therefore one of the biggest levers for business performance A DSP is easy […]

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Why P&G’s New Programmatic Model Is Fascinating!

Recently P&G announced (link) they would be making changes to their programmatic tech stack by switching out Audience Science, a long-time partner and early innovator in the programmatic space and switching in a centralised global DMP (via Neustar) alongside a conveyor belt of demand side platforms dependent on their capabilities against a given brief for […]

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The State Of Programmatic Inventory In The UK

It is commonly known that programmatic inventory provides significant scale and efficiency when it comes to targeting audiences across devices and formats, but this needs to be planned carefully. In recent years, the programmatic inventory landscape has rapidly evolved, with more publishers leading a ‘programmatic-first’ mentality and, as a result, a wider array of formats […]

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