Originally posted here – http://www.thedrum.com/opinion/2017/12/19/time-tear-back-the-layers-the-programmatic-onion If you’re reading this article you don’t need me to tell you that pricing in programmatic has been a hot discussion over the past three years. Transparency has been top of the agenda: the WFA first reported in 2014 that 79% of advertisers were dissatisfied with the level of transparency in their programmatic buys, and this dropped slowly to 71% in 2016 – a long way to go to get full satisfaction.
Originally posted here – https://performancein.com/news/2017/11/20/getting-technical-how-prepare-rfp-process/ Running an RFP (Request for Proposal) process is often necessary to ensure that your marketing solution and partners are the best fits for your business needs. They provide a structure to ensure that the necessary information is received to make an informed investment decision. Despite the benefits of the process, they can often be cumbersome, taking a lot of time and resource to execute. This is multiplied by the inclusion
We are incredibly excited to be partnering with ExchangeWire for our Programmatic Foundations training session on November 21st and November 22nd. The two half day course will provide you with knowledge and understanding of the strategy and theory behind programmatic marketing and advertising, as well as the principles of implementation and execution. The course will enable you to consider the current landscape of technology solutions available, and how you can best leverage data and technology to
Programmatic (and digital marketing) has been under severe scrutiny in 2017; fraud, brand misplacement, incorrect measurement, non-viewable impressions and non-transparent buying practices all mean that if you’re an advertiser you’d be forgiven for thinking that programmatic was creating more problems than it solves, however, programmatic isn’t going away. Whilst some of these challenges are somewhat existential and difficult to mitigate against there are still some brands who are successfully navigating programmatic and using it to
Some very quick thoughts on what we think are the six things anyone working with programmatic today needs to know. 1 – Campaign optimisation isn’t only ad ops Campaign optimisation is one of the biggest levers for effective delivery of media and therefore one of the biggest levers for business performance A DSP is easy to use, as is Microsoft word, gmail and other commonly adopted pieces of software, but to think that makes campaign
Recently P&G announced (link) they would be making changes to their programmatic tech stack by switching out Audience Science, a long-time partner and early innovator in the programmatic space and switching in a centralised global DMP (via Neustar) alongside a conveyor belt of demand side platforms dependent on their capabilities against a given brief for a given market. You can easily argue the pros and cons of this new approach but why this move is
It is commonly known that programmatic inventory provides significant scale and efficiency when it comes to targeting audiences across devices and formats, but this needs to be planned carefully. In recent years, the programmatic inventory landscape has rapidly evolved, with more publishers leading a ‘programmatic-first’ mentality and, as a result, a wider array of formats becoming available programmatically across all devices. An in-depth look at available inventory in open ad exchanges over a 30-day period