The media landscape is currently going through an unparalleled period of change. We have the large consultancies battling to gain a slice of the media agencies pie; we’re seeing a number of acquisitions further consolidating the landscape, and now we’re entering the beginning of the battle for the telecoms to enter the media space at scale. One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus
50% of enterprises use a Data Management Platform (DMP) either directly, or through an agency partner, according to Gartner’s 2017 Marketing Technology Study. Despite high adoption, many companies struggle to understand the value post-implementation. I’ve attended DMP pitches where providers acknowledge this fact by sharing that they often successfully migrate advertisers from a failing DMP solution to theirs. Changing provider is certainly one option when you aren’t seeing value from your DMP, but I would argue
It will be a decade since the first programmatic auction took place this year and it can be stated that since then programmatic technologies and the ecosystem as a whole have well and truly prospered. In 2017, programmatic display spending reached almost $33 billion globally. According to eMarketer, in the UK alone, programmatic accounted for 79% of all digital display ad spend in 2017 (up 23.5% from 2016) and is expected to climb to 82.4%
Since Q4 2017 we have been inundated with requests for help related to the practical implementation of the General Data Protection Regulation (GDPR). GDPR will positively change the digital marketing landscape in Europe from May 25th 2018, giving consumers greater transparency over how data is used within marketing (and many other industries). To answer these requests we have composed a custom 1/2 day workshop which will help businesses understand GDPR and build an action plan
Originally posted here – If you’re reading this article you don’t need me to tell you that pricing in programmatic has been a hot discussion over the past three years. Transparency has been top of the agenda: the WFA first reported in 2014 that 79% of advertisers were dissatisfied with the level of transparency in their programmatic buys, and this dropped slowly to 71% in 2016 – a long way to go to get full satisfaction.
Originally posted here – Running an RFP (Request for Proposal) process is often necessary to ensure that your marketing solution and partners are the best fits for your business needs. They provide a structure to ensure that the necessary information is received to make an informed investment decision. Despite the benefits of the process, they can often be cumbersome, taking a lot of time and resource to execute. This is multiplied by the inclusion
We are incredibly excited to be partnering with ExchangeWire for our Programmatic Foundations training session on November 21st and November 22nd. The two half day course will provide you with knowledge and understanding of the strategy and theory behind programmatic marketing and advertising, as well as the principles of implementation and execution. The course will enable you to consider the current landscape of technology solutions available, and how you can best leverage data and technology to