What optimisations should you be making to your programmatic campaigns?

It will be a decade since the first programmatic auction took place this year and it can be stated that since then programmatic technologies and the ecosystem as a whole have well and truly prospered. In 2017, programmatic display spending reached almost $33 billion globally. According to eMarketer, in the UK alone, programmatic accounted for 79% of all digital display ad spend in 2017 (up 23.5% from 2016) and is expected to climb to 82.4% […]

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Have your very own GDPR workshop with The Programmatic Advisory

Since Q4 2017 we have been inundated with requests for help related to the practical implementation of the General Data Protection Regulation (GDPR). GDPR will positively change the digital marketing landscape in Europe from May 25th 2018, giving consumers greater transparency over how data is used within marketing (and many other industries). To answer these requests we have composed a custom 1/2 day workshop which will help businesses understand GDPR and build an action plan […]

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Time to peel back the programmatic onion!

Originally posted here – http://www.thedrum.com/opinion/2017/12/19/time-tear-back-the-layers-the-programmatic-onion If you’re reading this article you don’t need me to tell you that pricing in programmatic has been a hot discussion over the past three years. Transparency has been top of the agenda: the WFA first reported in 2014 that 79% of advertisers were dissatisfied with the level of transparency in their programmatic buys, and this dropped slowly to 71% in 2016 – a long way to go to get full satisfaction. […]

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Getting Technical: How to prepare for an RFP process

Originally posted here – https://performancein.com/news/2017/11/20/getting-technical-how-prepare-rfp-process/ Running an RFP (Request for Proposal) process is often necessary to ensure that your marketing solution and partners are the best fits for your business needs. They provide a structure to ensure that the necessary information is received to make an informed investment decision. Despite the benefits of the process, they can often be cumbersome, taking a lot of time and resource to execute. This is multiplied by the inclusion […]

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Programmatic Foundations Training

We are incredibly excited to be partnering with ExchangeWire for our Programmatic Foundations training session on November 21st and November 22nd. The two half day course will provide you with knowledge and understanding of the strategy and theory behind programmatic marketing and advertising, as well as the principles of implementation and execution. The course will enable you to consider the current landscape of technology solutions available, and how you can best leverage data and technology to […]

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What does ‘good programmatic’ look like?

Programmatic (and digital marketing) has been under severe scrutiny in 2017; fraud, brand misplacement, incorrect measurement, non-viewable impressions and non-transparent buying practices all mean that if you’re an advertiser you’d be forgiven for thinking that programmatic was creating more problems than it solves, however, programmatic isn’t going away. Whilst some of these challenges are somewhat existential and difficult to mitigate against there are still some brands who are successfully navigating programmatic and using it to […]

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Niall Moody, UK Trading Director at Nano Interactive

Niall Moody, UK Trading Director at Nano Interactive

The sales training with The Programmatic Advisory has had great feedback from the team. The Programmatic Advisory’s experience allowed for the team to get in depth responses to all their questions thanks to a full day of lively discussion, tasks and presentation. They all came away enthused and confident with their deeper programmatic knowledge from the content provided, and excited to put it into action.  

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