The SIX things you NEED to know about programmatic today

Some very quick thoughts on what we think are the six things anyone working with programmatic today needs to know. 1 – Campaign optimisation isn’t only ad ops Campaign optimisation is one of the biggest levers for effective delivery of media and therefore one of the biggest levers for business performance A DSP is easy […]

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Why P&G’s New Programmatic Model Is Fascinating!

Recently P&G announced (link) they would be making changes to their programmatic tech stack by switching out Audience Science, a long-time partner and early innovator in the programmatic space and switching in a centralised global DMP (via Neustar) alongside a conveyor belt of demand side platforms dependent on their capabilities against a given brief for […]

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The State Of Programmatic Inventory In The UK

It is commonly known that programmatic inventory provides significant scale and efficiency when it comes to targeting audiences across devices and formats, but this needs to be planned carefully. In recent years, the programmatic inventory landscape has rapidly evolved, with more publishers leading a ‘programmatic-first’ mentality and, as a result, a wider array of formats […]

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Advertisers should stop pointing all of the blame at YouTube and become more accountable

*Written by our Founder & CEO, Wayne Blodwell* Since I read my first book on how the Internet works I have believed in a completely open Internet one whereby anyone can create or share content and I created many (really bad) websites and blogs to much enjoyment. Since starting in marketing nearly 10 years ago I have held […]

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Programmatic advertising is expected to grow faster than all other digital mediums in 2017

Originally posted by The Drum here. Programmatic advertising is expected to grow faster than all other digital mediums in 2017, becoming the principal method of trading digital display, according to media agency Zenith. The group’s Programmatic Marketing Forecasts report outlined findings from 41 key advertising markets and suggested that programmatic will grow 31% next year, outpacing […]

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