The Telecoms Battle for Media Dominance

The media landscape is currently going through an unparalleled period of change. We have the large consultancies battling to gain a slice of the media agencies pie; we’re seeing a number of acquisitions further consolidating the landscape, and now we’re entering the beginning of the battle for the telecoms to enter the media space at scale. One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus […]

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Why you aren’t seeing the value from your DMP

50% of enterprises use a Data Management Platform (DMP) either directly, or through an agency partner, according to Gartner’s 2017 Marketing Technology Study. Despite high adoption, many companies struggle to understand the value post-implementation. I’ve attended DMP pitches where providers acknowledge this fact by sharing that they often successfully migrate advertisers from a failing DMP solution to theirs. Changing provider is certainly one option when you aren’t seeing value from your DMP, but I would argue […]

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