The Programmatic Advisory Is Proud To Announce The Partnership With Deutsche Telekom

We are proud to announce our partnership with Deutsche Telekom to provide a new media auditing & evaluation solution across Europe delivered as part of ‘Team Fernglas’; a professional collective that harnesses the expertise of specialist companies in the key disciplines of paid media ecosystem auditing. ‘Team Fernglas’ has been developed specifically to ensure holistic measurement and best possible accountability across all paid media activities of Deutsche Telekom’s new progressive Media Operating Model. The Programmatic […]

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How DTC Brands Are Using Programmatic for Business Growth

Given the importance of marketing for their growth, DTC brands typically start with running paid search and paid social marketing activity in-house from an early stage. These platforms offer them access to millions of prospective customers at the push of a button with tools that are relatively easy to use. Owing to their digital-first nature, they have a major strength in terms of collecting and activating consumer data within their marketing campaigns. They will rarely […]

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The Telecoms Battle for Media Dominance

The media landscape is currently going through an unparalleled period of change. We have the large consultancies battling to gain a slice of the media agencies pie; we’re seeing a number of acquisitions further consolidating the landscape, and now we’re entering the beginning of the battle for the telecoms to enter the media space at scale. One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus […]

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